In partnership with the Blue Cross Blue Shield Association (BCBSA) and AHIP, a leading health insurance trade association, many insurers across the country have agreed to standardize, streamline and dramatically improve the systems we use to authorize some health care procedures and treatments.

Blue Cross Blue Shield of Michigan Joins Insurers Across the Nation to Streamline and Simplify Prior Authorization Processes

Corewell Health and Blue Cross Blue Shield of Michigan have found common ground in a new, long-term partnership between Michigan’s largest health system and Michigan’s largest health insurer enabling our organizations to partner with one another to advance our shared mission of improving health care quality, access and affordability for patients. 

Corewell Health and Blue Cross Blue Shield of Michigan Begin a New Era of Partnership to Improve Health Outcomes and Promote Affordability

We face a significant increase in chronic conditions like diabetes, heart disease and obesity. Managing these chronic conditions leads to more intensive and long-term health care needs for people.

CEO: Surging Use of an Expensive System Challenges Affordability

At Blue Cross Blue Shield of Michigan, our mission is grounded in purpose — delivering high-quality, affordable health care to the people and communities we serve.

2024 Annual Report: A Message from our President and CEO

The fee-for-service model rewards volume, not value. We believe there’s a better way — one that prioritizes health outcomes, patient experience and more affordable health care.

CEO: If We Want to Make Health Insurance More Affordable, We Must Change How Health Care is Paid For

At Blue Cross Blue Shield of Michigan, we believe health care should be there when people need it—and at a price they can afford.

Why Affordability Must Be at the Center of Health Care

Prescription drug prices in the U.S. are skyrocketing—and they’re placing immense pressure on the entire health insurance system.

Prescription Drug Prices Are Driving Up Health Insurance Costs—Here’s What We Can Do

Just like anything deeply personal, the way we engage with health care should reflect that.

Health Care is Personal. Let’s Make It Work for Everyone.

Our members need affordable, accessible health care that’s easy to understand and use. It’s a tremendous weight and something I will never take lightly. I’m ready to get to work.

Showing Up for Our Members: My Commitment to Access & Affordability

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    <h2 class="author-name">Tricia Keith</h2>
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            As the President and CEO of Blue Cross Blue Shield of Michigan, I have the privilege of leading a nonprofit mutual health insurance organization that serves over five million members nationwide. I take to heart the responsibility of leading BCBSM into its next chapter.
        </p>
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            The foundation of who I am goes back to my family’s 130-year-old dairy farm in Northern Michigan. There, I learned the value of hard work, showing up with purpose, and caring for others. Those lessons continue to guide me today.
        </p>
        <p>
            I have held several senior leadership roles in my nearly 20 years working at this company, most recently as Executive Vice President, Chief Operating Officer and President of the Emerging Markets Division. It has given me a grounding in what our organization is today and what it needs to be in the future.
        </p>
        <p>
            Health care is at a turning point, with immense opportunities and significant challenges. My vision for BCBSM is centered on the people we serve. We serve them best by continuing to transform, innovate and deliver value. We represent them by staying grounded in our commitment to accessible, affordable care every day.
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                    <span class="category">Crain’s Detroit Business</span>
                    <a href="https://www.crainscleveland.com/Reprint-CD25003BCBS" class="blog-title">
                        New Blue Cross CEO aims to cut $600M, refocus on outcome
                    </a>
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                    <span class="category">Crain’s Detroit Business</span>
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                        Women of Influence 2025: Tricia Keith honored among top Michigan leaders
                    </a>
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        <div class="blog-wrapper" onclick="window.location.href='https://www.freep.com/story/money/business/michigan/2025/02/17/new-blue-cross-ceo-tricia-keith-affordability/78520899007/';">
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                        Blue Cross CEO weighs in on C-suite pay, push for affordability in wide-ranging interview
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Tricia A Keith

Blue Daily

MI Blue Daily is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association

Articles From Tricia