RELEASE
Blue Cross Blue Shield of Michigan’s Detroit Headquarters Tower will Light this Month to Honor Gordie Howe
bcbsm
| 2 min read
Beginning tonight, Blue Cross Blue Shield of Michigan’s 21-story headquarters tower at 600 E. Lafayette in Detroit will light a giant number 9 on its north and south sides to honor the life, career and community contributions of former Detroit Red Wings forward and NHL Hall of Famer Gordie Howe. Howe passed away over the weekend. “All of us at Blue Cross begin this week with heavy hearts, as we join our friends at Olympia Entertainment, Detroit Red Wings fans and the hockey world in paying our respects to a gentleman whose contributions to his sport and community over so many decades made him truly unique,” said BCBSM President & CEO Daniel J. Loepp. “We light our building regularly to recognize and celebrate important causes and events that impact our community. We are honored to put Gordie Howe’s number 9 in lights to recognize Mr. Hockey for the memories he gave us on the ice, and the generosity and good spirit he showed us off the ice.” The light display will appear nightly on the building through June 27. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.5 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit bcbsm.com and MiBluesPerspectives.com.
