RELEASE
Blue Cross Blue Shield of Michigan and Detroit Lions Announce 2020 #MIKidsCan Turkey Day VIP Winner
Erica Stamatoulakis
| 3 min read
DETROIT, Nov. 19, 2020 — Blue Cross Blue Shield of Michigan today announced the winner of the sixth annual #MIKidsCan Turkey Day VIP Sweepstakes: 12-year-old Oliver Long from Morrice, Mich. Long will receive a Detroit Lions prize pack and a $1,000 grocery gift card to be used towards Thanksgiving dinner with his family. The sweepstakes highlights children’s health and asks families to share how they get active for 60 minutes on Thanksgiving Day. Long’s #MIKidsCan Turkey Day VIP Sweepstakes prize package includes an autographed Replica Detroit Lions game ball and a custom Detroit Lions jersey, in addition to other items as provided by the team. Over 2,600 entries were received for this year's sweepstakes, an overwhelming response compared to last year’s entry total. “Blue Cross congratulates Oliver and his family for their commitment to maintaining healthy and active lifestyles,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “Oliver is as an outstanding model for our #MIKidsCan program, which recognizes the benefits kids receive from good food choices and daily exercise. We appreciate our continued partnership with the Detroit Lions, who are providing this safe and healthy Thanksgiving experience for Oliver and his family.” “We’d like to thank Blue Cross Blue Shield of Michigan and the Detroit Lions for this amazing prize,” the Long family said. “Oliver and his brother Griffin have been brought up watching the Lions and all of Michigan’s sports teams, and as they get older it amazes us with the knowledge they have of the players on the Lions roster. Oliver hopes to one day be playing for the team.” The #MIKidsCan Turkey Day VIP Sweepstakes supports Blue Cross’ ongoing commitment to children’s health through its #MIKidsCan campaign and partnership with the Detroit Lions’ Play 60 program – initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day. Over the last 15 years, Blue Cross has given more than $6.5 million in support of kids’ health and wellness initiatives across the state, reaching almost 395,000 children in more than 900 schools. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.
